Taimes bluex t2001/23/2024 Was born when O’Malley serendipitously met Lin during his time in Taiwan. The idea of digitizing freight management What spurred the inception of BlueX is Sean O’Malley’s and Lance Lin’s (co-founder and Head of BD/Sales) passion towards creating a paradigm shift in the way the ocean freight industry operated. With decades-worth industry expertise, this leading freight tech company develops innovative digital solutions that help carriers improve supply chain transparency, data accuracy, operational efficiency, and security while providing AI-driven insights needed to drive profitable decision-making. Since our inception, we have been focusing on empowering ocean carriers to offer freight transportation services to shippers in a more holistic way,” says Vivian Chiang, the COO of BlueX. “At BlueX, we pioneer in assisting carriers to mitigate these challenges. The high dependency on conventional models created a barrier for carriers to enhance supply chain transparency and provide shippers with accurate information and services. “Most ocean carriers-except a few-are trailing behind the digitalization curve due to the lack of resources and expertise to incorporate these technologies on their own,” says Sean O’Malley, the CEO of BlueX. However, it is a task easier said than done, especially for the ocean freight forwarding industry, which was historically inept in terms of digital technologies. Work-from-home edicts and countrywide lockdowns impelled companies across the board to pivot and embrace digital ecosystems-hoping to stay afloat. However, the advent of Covid-19 changed this perception. Up until the dawn of 2020, digital technologies were considered to provide constant business augmentation, helping companies enhance operations and stay competitive.
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